People love Vietnamese oud (trầm hương Việt Nam) for several compelling reasons that make it one of the most sought-after types of oud in the world, especially among connoisseurs and Middle Eastern markets:

1. Rich, Complex Aroma Profile

Vietnamese oud is famous for its deep, sweet, and complex scent that evolves over time when burned or applied. It typically features:

- Sweet, woody base notes

- Earthy, spicy mid-notes

- Subtle floral or fruity high notes

The balance and "mature" character of Vietnamese oud make it ideal for high-end perfumery and incense.

2. High Natural Resin Content

Aquilaria Crassna trees grown in Vietnam, especially in regions like Quang Nam, Khanh Hoa, and Quang Binh, are known to produce oud with dense resin veins, making the oud more aromatic, long-lasting, and valuable.

3. Rarity and Prestige

Vietnamese oud is increasingly rare due to overharvesting and slow natural formation, which makes it a luxury product. Owning or using Vietnamese oud, especially wild-harvested, is seen as a symbol of refinement and status in many cultures.

4. Long Cultural History

Vietnam has centuries of tradition in oud harvesting, processing, and crafting, with skilled artisans who understand how to preserve and enhance the natural scent of oud using traditional techniques.

5. Preferred in the Middle East and Japan

- In the Middle East, Vietnamese oud is one of the top choices for burning (bukhoor) during religious rituals and special occasions due to its sweet and clean burn.

- In Japan, Vietnamese oud (called Kyara in its highest grade) is considered the most refined and is central in traditional incense ceremonies (Kōdō).

6. Smooth and Non-Pungent Burn

Unlike some ouds that can be sharp or medicinal when burned, Vietnamese oud gives a smooth, sweet smoke that’s gentle and soothing, making it ideal for both personal and ceremonial use.